De Boekentuin Alkmaar: marketing
| gevonden: 13 boeken |
Online Marketing / strategie en tactiek
Scriptum, Als nieuw. Hardcover. 2010, 198pp, Gebonden. Omslag kaft vertoont lichte kastsporen.. Dit boek helpt elke online marketeer om fors betere resultaten te realiseren. Of hij nu zelfstandig werkt of voor een multinational. Voor ruim twintig vormen van online marketing worden de belangrijkste tips en trucs beschreven. Daaronder zoekmachine marketing, social media marketing, affiliate marketing, e-mail marketing, apps, widgets, winvertising, retargeting en free publicity. Belangrijke basiskennis over soorten uitingen en slimme afrekenmodellen komen uitgebreid aan de orde. Gebruik het concrete stappenplan in dit boek en de gouden regels voor online marketing om een krachtige, samenhangende online marketingstrategie te ontwikkelen. Van het genereren van bezoek tot en met optimale conversie op de eigen website. Met als uiteindelijk resultaat meer bezoekers tegen lagere kosten die maximaal converteren in loyale, winstgevende klanten.
-- Boeknummer: 212837059
€ 9.90
Catalogus: marketing
Trefwoorden: studieboeken
Marketing research - Text and cases Seventh edition (2 foto's)
Richard D. Irwin INC. / Irwin-Dorsey Limited, Hardcover, 7e editie, 835 blz., boek is in goede staat.
Boeknummer: 153665731
€ 14.90
Catalogus: marketing
Trefwoorden: studieboeken Text and Cases
Store wars. The battle for mindspace and shelfspace (3 foto's)
Wiley, Goed, softcover, herdruk, 2002, 303 blz. index.. Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois--le--Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers and retailers: co--operation can only be gained from a position of strength. Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, their strengths and their limitations. The major aim of modern marketing is to affect the balance of power between retailers and their suppliers. Store Wars sets out to equip the reader to thrive in this climate. Advertising agencies are in a unique and sensitive position as mercenaries in the battle between manufacturers and retailers. They work for both sides. This book provides, with its concept of mindspace and shelfspace, a profound and contemporary insight into the anatomy of branding on both sides of the divide. Martin Boase, Chairman, Omicom UK plc The battle for mindspace and shelfspace provides a practical framework within which FMCG managers will need to test, adjust or even fundamentally change their strategic address. It describes the new reality. Dominic Cadbury, Executive Chairman, Cadbury Schweppes plc Marcel and Judy have brought to bear their intellectual prowess and institutional knowledge to provide an enlightening view of issues in modern retailing. A book full of thought--provoking ideas for academics and practitioners alike. Rajiv Lal, Professor of Marketing, Stanford University.
Boeknummer: 201628647
€ 14.90
Catalogus: marketing
Trefwoorden: overig diverse
Marketing Research International Student Version (7 foto's)
Wiley, Goed. Slappe kaft, paperback, 2011, 701 +5 blz. Oogt nauwelijks gelezen, kleine kreukjes aan rechterkant voorkaft, klein vlekje op bovenbladsnede. "David Allen Aaker (born 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of Prophet.
Boeknummer: 214786819
€ 44.90
Catalogus: marketing
Trefwoorden: studieboeken
Marketing voor het mkb ( 2 foto's)
NOI, 2013,goed, slappe kaft, 255 pagina's 18e druk, 1e oplage, kleine ezelsoortjes, op enkele blz. met markeer gemarkeerd, ook in boek geschreven met pen.
Boeknummer: 193451239
€ 13.90
Catalogus: marketing
Trefwoorden: studieboeken
Werkboek marketing voor het mkb ( 2 foto's)
NOI, zeer goed, slappe kaft, geniet, gelezen,7e druk,2e oplage. 112 pagina's.
Boeknummer: 193451216
€ 11.90
Catalogus: marketing
Trefwoorden: studieboeken
Onderzoek doen! Kwantitatief en kwalitatief onderzoek
Noordhoff Uitgevers, Soft cover, 2014, 2e druk, 224 blz., boek is als nieuw.. Formaat: 17 x 24 cm.
Boeknummer: 206214350
€ 12.90
Catalogus: marketing
Trefwoorden: studieboeken
Purple Cow. Transform your business by being remarkable
Penguin Books, Goed. Softcover. 2005. 160 blz. Engelstalig.. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Boeknummer: 207226938
€ 9.90
Catalogus: marketing
Trefwoorden: studieboeken
328001: Introduction to marketing for international business (7 foto's)
Pearson Education, Goede staat, slappe kaft, paperback, formaat: 21x27,5 cm, 2007, 453 blz., oogt ongelezen, deukjes in hoekjes van de kaft.
Boeknummer: 219683887
€ 34.90
Catalogus: marketing
Trefwoorden: studieboeken
Eating the big fish. How challenger Brands can complete against Brand leaders. (2 foto's)
John Wiley and Sons, Goed. Softcover geniet. 1999. 13 blz. Engelstalig. Summary of the book "Eating the Big Fish" The Eight Credos of Successful Challanger Brands.
Boeknummer: 210028839
€ 18.90
Catalogus: marketing
Trefwoorden: studieboeken
Management & Organisational Behaviour
Pearson, Softcover, formaat 29 x 21 cm, rechtsonder klein vouwtje in kaft, verder in redelijk goede staat. 886 blz.. Schoon en netjes.
Boeknummer: 177386522
€ 15.00
Catalogus: marketing
Trefwoorden: studieboeken
Effective advertising. Understanding when, how and why advertising works (2 foto's)
Response Books, Sage productions, New Delhi, Redelijk goed, paperback, 6e editie 2009, 203 pp. Met grafieken en schema's. Engelstalig. Voorschutblad beschadigd, verder in goede staat.. Effective Advertising evaluates and summarizes an extensive body of research on advertising effectiveness. The primary focus of the book is on the immediate and carryover effects of advertising on consumer choice, sales and market share. The book further reviews research on the rich variety of ad appeals and suggests which appeals work, explaining when, how, and why they work.
Boeknummer: 212757798
€ 14.90
Catalogus: marketing
Trefwoorden: studieboeken
Services Marketing. Integrating customer focus across the firm
McGraw Hill International Edition, Goed. Slappe kaft, 2009. 708 pp. Engelstalig. Kaft licht verkleurd. Door het hele boek heen woorden onderstreept/gemarkeerd.. Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
Boeknummer: 212851407
€ 14.90
Catalogus: marketing
Trefwoorden: studieboeken
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