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Rust, Roland en Valerie Zeithaml en Katherine Lemon - Driving Customer Equity. How customer lifetime value is reshaping corporate strategy.

Free Press, 2000. gebonden met stofomslag; als nieuw.
EUR 17.50 [Appr.: US$ 18.98 | £UK 15 | JP¥ 2984] Booknumber: ENNF01422

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Total: EUR 17.50 [Appr.: US$ 18.98 | £UK 15 | JP¥ 2984]
 

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