Author: Esperdy, Barielle
Title: Modernizing Main Street: Architectcure and Consumer Culture in the New Deal
Description: Chicago: University of Chicago Press, 2008. 1st printing of 1st edition., Fine trade hard cover book in fine dust jacket., The New Deal pumped dollars into the economy in an effort to stimulate the country out of the Depression. As a part of this effort, the all but forgotten Modernization Credit Plan transformed the appearance of the urban storefront and American shopping habits; 307 pages, illustrated.

Keywords: 226218007


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