Author: Draeger, printer. Matford, France, publisher
Title: Lincoln Zephyr V12 Pour L'Elite. First Edition
Description: Paris, Matford, circa 1936. Small folio. 26 x 34.5 cm. 6pp.accordon style With two stand alone prints.. Victoria & Albert Museum no. 38041800898249:This opulent brochure for Ford’s Lincoln model, produced by experimental French printing company Draeger, uses metallic printing both to promote the fantasy of driving and to provide practical specifications about the car's mechanics. Halftone and colour offset lithography Designed and printed by Draeger Brothers for Matford SA..BIBLIOGRAPHIC REFERENCE 'Modern Publicity', 1937-8, p. 97. ADVERTISER: Lincoln Zephyr DESIGNER and PRODUCER: Draeger Freres, Paris.

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