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Hoyt, Eli Waite - Hoyt's German Cologne. . First Edition.

Title: Hoyt's German Cologne. . First Edition.
Description: Lowell, MA: E.W, Hoyt, late 19th Century. Color lithograph trade card.10.7 x 8cm. Eli Waite Hoyt was born in Alexandra, N.Y. on September 5, 1838. His parents moved to Lowell, Massachusetts, around 1846 when E.W. was about eight years old. He attended the public schools of Lowell and was considered by many to be a local boy. E.W. Hoyt started his business life in Lowell in 1851 at the age of 13. He initially worked in the apothecary shop of E.A. Staniels at the corner of Central and Middlesex Streets. Hoyt eventually became Mr. Staniels' partner and by 1863, when Mr. Staniels died, he succeeded to the full business..he cologne which was to make the name Hoyt famous was first developed for sale in his apothecary shop. The name "German" was originally applied to the cologne in 1870. This name was chosen just to give a definite title to the cologne. There was no intention (unless implied by the innocent buyer) that the cologne came from Germany or bore any resemblance to German cologne. The cologne initially was only sold in $1.00 bottles, with sample vials filled with cologne freely distributed to create an increased demand. By 1877, the production of the German Cologne became so all consuming that Hoyt sold the apothecary shop to two current employees, Crowell and Harrison, so that Hoyt & Co. could devote their full time and energy to producing and selling cologne. .

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Price: US$ 50.00 Seller: Wittenborn Art Books
- Book number: 51-5546

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