Author: Yankelovich, Skelly and White, Inc.; Book Industry Study Groups
Title: Consumer Research Study on Reading and Book Purchasing : A Study Inquiring Into the Nature of Reading and Book Buying Habits of the American Public
Description: [Darien, Conn.] : Book Industry Study Group, 1978. 4to. 333 pp. Soft cover. Very Good. Illustrated paper wraps. Minor shelf wear. Charts and tables throughout. Extremely Scarce. From the collection of the late Frederick Ruffner, Jr. founder of Gale Research, Detroit. .

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