Author: HUTT, MICHAEL & SPEH, THOMAS
Title: Business Marketing Management
Description: Harcourt Press, 2001.. A strategic view of industrial and organizational markets. 1st Edition XXXII+716 p, diagr., index HARDCOVER: (Orig. pictorial hardcover. AS NEW) ¶ Provides a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.

Keywords: Economy management marketing


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