Author: ERIKSSON, P. & ANNE KOVALAINEN
Title: Qualitative Methods in Business Research
Description: SAGE Publications Ltd, 2013.. (Introducing Qualitative Methods series) Reprint 0f 2008 337 p.,,index. bibliogr. SOFTCOVER: (Orig. wrpprs VERY GOO) ¶ Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.

Keywords: mathematics statistics Economy


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