Author: Morgan, Adam Title: Eating the big fish. How challenger Brands can complete against Brand leaders. (2 foto's)
Description: John Wiley and Sons, Goed. Softcover geniet. 1999. 13 blz. Engelstalig. Summary of the book "Eating the Big Fish" The Eight Credos of Successful Challanger Brands.
Keywords: studieboeken
Price: EUR 18.90 = appr. US$ 20.54 Seller: Stichting Reintegratiebureau Alkmaar e.o.
- Book number: 210028839
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