Author: Horner, Susan & Swarbrooke , John
Title: International cases in tourism management ( 3 foto's)
Description: Elsevier Butterworth Heinemann, Goed. Softcover met zijflappen. 2004. 410 blz. Met index. Engelstalig. Bladsnede heeft wat zwarte plekjes.. International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Keywords: studieboeken Tourisme
See more books from our catalog: management
Title: International cases in tourism management ( 3 foto's)
Description: Elsevier Butterworth Heinemann, Goed. Softcover met zijflappen. 2004. 410 blz. Met index. Engelstalig. Bladsnede heeft wat zwarte plekjes.. International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Keywords: studieboeken Tourisme
Price: EUR 29.90 = appr. US$ 32.50 Seller: Stichting Reintegratiebureau Alkmaar e.o.
- Book number: 208914624
- Book number: 208914624
See more books from our catalog: management