Author: Hatch Mary Jane
Title: Taking Brand Initative
Description: Wiley, 2008. First Edition. Hardcover. 9780787998301. Taking Brand Initiative by Hatch Mary Joe, Schults, Majken Wiley- Jossey-Bass, 2008, lst, ISBN: 9780787998301 Hardback in good+ condition with Good+ dust jacket. Text is clean and unmarked, binding tight. Cover is like new. This book deals with insights into corporate branding. Organizational theory, strategic marketing, why some organizations are more effective at branding than others, branding focusing, developing and implementing branding. Good/Good.

Keywords: BRANDING, MARKETING 9780787998301


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