Author: STONE, HARRY WILLIAM
Title: Association Advertising Limited, Numbered Edition
Description: Portland, Oregon: H. W. Stone, 1912. First Edition. Hardcover. Illustrated by J. W. Bengough. B&W Illustrations; 9.21 X 6.14 X 0.44 inches; 153 pages; Hard cover has gold lettering on front. Covers have scuffing, sunning, rubbing, bumping, 1/2" x 3/4" ink blot on front . Previous owner's name neatly written on front end paper. End papers are red. Stamped on recto leaf, opposite copyright page, is 'This edtion of Association Advertising is limited to 500 copies of which this is No. 136' [stamped in different size/font/color]. Pages are clean and tight, illustrated with b/w drawings. 'This little book on a technical and professional subject is by an amateur for amateurs. It is not a manual on advertising. It does not claim to be an authority. It is a talk by a Young Mens Christian Association Secretary [YMCA] to his fellows. My education in advertising has consisted of learning to set type, taking sketching for a few weeks, reading, about ten years ago, a book by Charles Austin Bates on advertising (Mr. Bates might not feel complimented with my distortions) , and twenty-two years grinding away at the job'. The illustrations are done by the prominent illustrator John Wilson Bengough [1851 – 1923], one of Canada's first cartoonists, extremely scarce title in this edition.. Very Good+ .

Keywords: Advertising; Reference; Collectible Books; Ymca; Religion; Typesetting; Illustrators; Artists; Cartoons; Cultural History Education Art Business/Economics Religion Reference Psychology/Philosophy Social History