Author: LUTZ, BOB
Title: Car Guys Vs. Bean Counters the Battle for the Soul of American Business
Description: New York: Portfolio, 2011. Hardcover. ISBN: 1591844002. Photographs; 8.35 X 5.83 X 1.10 inches; xii, 241 pages; Hard cover is black with silver lettering on spine. Slight bumping to covers. Signed BOB LUTZ on front end paper. Pages are clean and tight, appears as if unused. DJ has slight rubbing; in a mylar cover. Illustrated with 23 color and b/w photographs. Lutz has had a storied history in the automotive manufacturing industry, often as 'the bad boy.' After leaving the US Marines, Lutz [b. 1932] spent 8 years with GM in Europe, then joining BMW as Executive Vice President of sales for 3 years. He takes some credit in the development of the BMW 3 Series as well as their Motorsport division. Lutz was also an Executive Vice President at Ford Motor Company. At Ford of Europe, he led the creation of the Ford Escort III, and Ford Sierra. Returning to the US in 1985, he initiated development of the original Ford Explorer, and was a Member of Ford's Board of Directors. He was a frequent internal political rival of eventual Ford CEO Red Poling. Lutz became head of Chrysler Corporation's Global Product Development, including the very successful Dodge Viper [one of the all time coolest cars to ever exist! ], and LH series cars. Index. ; Signed by Author. Near Fine in Near Fine dust jacket .

Keywords: 1591844002 Autobiography; Auto Industry Car Industry; Corporate Culture; Corporate History; Car Companies; Cultural History; Engineering; Automobile Design; Sports/Athletics Cultural History Engineering American History Business/Economics Reference Social