Author: THOMSEN, MICHAEL
Title: Cage Kings: How an Unlikely Group of Moguls, Champions & Hustlers Transformed the Ufc Into a $10 Billion Industry
Description: New York: Simon & Schuster, 2023. First Edition. First Printing; Hardcover. ISBN: 1501198475. 6 1/4 x 9 1/4 x1 1/4"; xxvii, 413 pages; Hard cover has black spine with gold lettering. Slight rubbing to covers. DJ has faint rubbing, scuffing; in a mylar cover. Pages are clean and tight. 'Decried as “human cockfighting” by Senator John McCain and dismissed by the New York Times as a “pay-per-view prism” onto the decline of Western civilization, the UFC seemed by 2000 to be bleeding out. The cage fighting promotion had been banned in thirty-six states and was struggling to cover production costs for its next event. But three buddies in Las Vegas—an ambitious personal trainer and two young casino heirs—saw something else in the UFC: a vision of the future. Over the next two decades, the trio would transform the company into one of the most valuable sports properties in the world, worth more than the Beatles catalog or the New York Yankees. And along the way, they would also transform the lives of some of the sport’s biggest stars, both for better and worse.' Index.. Fine in Near Fine dust jacket .

Keywords: 1501198475 Mixed Martial Arts; Social Science; Popular Culture; Martial Arts; Asia; Orient; Japan; Samurai; Budo; Business History; Cultural History; Competitions; Sports; Athletes; Sports/Athletics Cultural History Education Business/Economics Reference