Author: RIES, AL & JACK TROUT
Title: Horse Sense: The Key to Success Is Finding a Horse to Ride
Description: New York: McGraw Hill, 1991. First Edition. First Printing; Hardcover. ISBN: 0070527350. 5 3/4 x 8 3/4; 231 pages; Hard cover is black with gold lettering on the spine. Slight rubbing to the covers. DJ has slight rubbing and sunning; in a mylar cover . Pages are clean and tight. 'In "Horse Sense", the authors convert their marketing principles into personal principles and pitch their book at a wide range of general readers who want to succeed - whether in their careers or in their personal lives. Many people assume that success in life involves "trying harder". Nothing is further from the truth. The most successful people are those who "find a horse to ride": the one idea, the one company, the one thing, or even the one person that can propel them to the top. How to go about finding the "horse" is the subject of this book. '. Near Fine in Near Fine dust jacket .

Keywords: 0070527350 Marketing; Job Hunting; Business Success; Business Strategies; Cultural History; Social History; Psychology; Education; Cultural History Education Business/Economics Reference Psychology/Philosophy Social History