Author: REDDOCK, RICHARD D
Title: Planters Peanuts Advertising and Collectibles, with Prices
Description: Des Moines, Iowa: Wallace-Homestead Book Co, 1978. First Edition. Paperback. ISBN: 0870691910. B&W Illustrations; 8.4 X 5.9 X 0.7 inches; 164 pages; Soft cover has blue spine with black lettering. Light rubbing, scuffing, sunning to covers. Previous owner's name neatly written on front end paper. Pages are clean and tight. Illustrated with b/w pictures. ' The Planters Nut and Chocolate Company were founded in 1906 in Wilkes-Barre, Penn. By two Italian immigrants, Amedeo Obici and Mario Peruzzi. Ten years later, the company sponsored a contest to create a mascot for the flourishing brand. The winning entry was created by a Virginia boy named Antonio Gentile, who won $5 for his effort. The sketches he submitted for the contest are now housed in the archives at the Smithsonian in Washington D. C. Within a few years, Mr. Peanut was appearing in national print advertising and Planters packaging. Their trademark vacuum-sealed container first appeared on store shelves in 1928, and over the decades the company released scores of Mr. Peanut-related collectibles. The national collectors club, the Peanut Pals, has been active since 1978 and sponsors events across the U. S. And Canada. ' Includes recipes.. Very Good+ .

Keywords: 0870691910 9780870691911; Antiques; Collectibles; Advertising Art; Advertising Memorabilia; Hobbies; Advertising Art; Marketing; Business History; Cultural History Education American History Archaeology Biography/Memoirs/Journals Business/Economics Refere