Author: LI, YAXUAN
Title: Lei Jun’S Cards Secrets Behind the Miraculous Rise of Xiaomi
Description: Quebec: Royal Collins Publishing Company, 2020. First English Edition. Paperback. ISBN: 1487800630. 8.3 X 5.8 X 0.5 inches; 222 pages; Soft cover is orange with white lettering on spine. NEW, in shrinkwrap. 'How do we account for the spectacular rise of Xiaomi phones? This book explains it all, including these key points: - The embedding of mobile Internet thinking, which is the backbone of the company - Clever marketing to Xiaomi users, making them feel part of the company and its products - Insistence on perfection in manufacturing - Design aspects that reach the consumers' hearts and minds - Integrating the Xiaomi phone into an ecosystem of products - Strengthening the Xiaomi brand through fans of the phones ...and more ways this incredible company is reshaping the mobile phone market. '. New .

Keywords: 1487800630 9781487800635; Internet; Management Science; Business History; Business Applications; Education; Cultural History Education Business/Economics Reference Psychology/Philosophy