Author: Rust, Roland en Valerie Zeithaml en Katherine Lemon Title: Driving Customer Equity. How customer lifetime value is reshaping corporate strategy.
Description: Free Press, 2000. gebonden met stofomslag; als nieuw.
Keywords:
Price: EUR 17.50 = appr. US$ 19.02 Seller: Inktswart
- Book number: ENNF01422
See more books from our catalog:
Non-fictie; business; management; Customer Equity