Author: AUTHOR NOT STATED
Title: How to Advertise to Men
Description: USA: The System Company, 1912. First Edition. Hardcover. Chapters include: Making Him Willing to Buy; Must the Advertisement Induce an Expenditure of Money or Merely the Exercise of a Choice?; How Satisfactorily Does a Man Think He is Getting Along Without Your Product?; Does Choosing Your Goods Involve a Radical Change for the Buyer or Does it Merely Call for a Decision?; SYSTEM's Chart From Which the Best Style of Copy can be Told for any Proposition; Determining the Amount of Space and Amount of Copy; Finding the One Best Way to Advertise; Finding the Best Places to Advertise. [4]-64 glossy pages, including many black and white reproductions of advertisements of the day. Affixed to verso of front free endpaper is a vintage 9"x7" membership certificate for "The Maclean Trade Newspaper Service Bureau" upon which is written the former owner's name, trade and hometown. No dust jacket. Narrow opening in binding at title page. Hairline opening in binding at page 63. Unmarked with average wear. A worthy example of this fascinating and nostalgic pre-WWI guide.; 4to. Good .

Keywords: Advertising Business