Author: DOBROW, LAWRENCE (SIGNED)
Title: When Advertising Tried Harder: The Sixties - the Golden Age of American Advertising
Description: USA: Friendly Press, Inc, 1984. First Edition. Hardcover. ISBN: 0914919008. Illustrated by Bronstein, Steve (Photography). 205 pages. Index. Signed and inscribed by author upon front free endpaper. "The benchmark study of what many experts consider to be the golden age of creativity in American advertising... The story of that creative revolution - that saga of talent, audacity, and poetic ego - is faithfully told in this exciting and precise study by someone who watched it, and somehow understood" - from dust jacket. Printed on glossy stock. Wonderfully illustrated, primarily in colour. Clean, bright and unmarked with light wear. Dust jacket now preserved in glossy new archival-grade Brodart cover. An inspirational gift for anyone competing in the advertising industry.; Folio - over 12" - 15" tall; American Advertising History Pictorial Works Bill Bernbach Collectible; Signed by Author(s). Very Good in Very Good dust jacket .

Keywords: 0914919008 Americana Business