Author: DAVID A. AAKER
Title: Developing Business Strategies - 2nd. Ed.
Description: John Wiley Publishing. 1988. Hard Cover. Hardcover/pub.1988/Gd. condition/364 pages - Covers external analysis, cutomer analysis, competition analysis, and developing strategy in mature or stagnant markets. [AH225936]. Good.

Keywords: investment, competition, analysis, sells, corporate, business, stagnant markets, sales


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