Author: AL RIES
Title: Marketing Warfare
Description: Plume Publishing. 1986. Soft Cover. PB/pub.1986/Fair condition/215 pages - The author draws persuasive battle plans to illustrate that the true nature of successful marketing is outwitting, outflanking and outfighting your competitors. Filled with fascinating insights and authoritati ve advice. [KA211676]. Good.

Keywords: business, corporations, selling, sales, leadership, salesman, communication, employment, motivation, money, how-to, instruction, techniques,


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