Author: AAKER, DAVID A., JOACHIMSTHALER, ERICH Title: Managing Brand Equity: Capitalizing on the Value of a Brand Name
Description: New York, Free Press, The. 1991. (ISBN: 0-02-900101-3). Hard Cover. Publisher: The Free Press, 1991, V. Good, HB, ISBN: 0-02-900101-3. Very Good/No Jacket.
Keywords: intangible property 0029001013 0029001013
Price: US$ 72.49 Seller: Mike Long Books
- Book number: 011209
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