Author: ENGEL, JAMES F., WARSHAW, MARTIN R., KINNEAR, THOMAS C. Title: Promotional Strategy: Managing the Marketing Communications Process
Description: ILlinois, Richard D Irwin. Inc. 1979, Fourth. (ISBN: 0-256-02156-2). Hard Cover. Publisher: Richard D. Irwin, Inc. 1979, V.Good, HB, ISBN: 0-256-02156-2. Very Good.
Keywords: promotional strategy 0256021562 0256021562
Price: US$ 82.49 Seller: Mike Long Books
- Book number: 007283
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