Author: Shaw, Paul,
Title: Helvetica and the New York City Subway System: The True (Maybe) Story.
Description: Cambridge, Mass. and London, England, Te MIT Press 2011. It wasn`t until the 1990s that Helvetica became ubiquitous. Shaw describes the slow typographic changeover, supplementing his text with more than 270 images (photographs, sketches, type samples, and documents). He places this signage evolution in the larger context of the history of the New York City subway system, of 1960s transportation signance,of Unimark International, and of Helvetica itself. (jacket blurb). - Jacket slightly bumped at the edges, else a fine copy. 131 pp. with over 270 illustrations, partly colored. Quer-4°, hardcover, dust jacket.

Keywords: New York, New York City Subwway, New Yorker U-Bahn, Typographie


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