Author: David Ogilvy
Title: Ogilvy on Advertising
Description: , Carlton Books, Auflage: New edition (5. März 2007). 224, 24,4 x 18,8 x 1,6 cm, Softcover. Zustand: 2. New edition of this classic work on advertising, written by one of the world's leading ad-men. Previously published by Pan. 200 illustrations. Simply put; David Ogilvy is a genius. This is bar none the greatest book ever written on the subject of Advertising. Synopsis A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999. Content: Overture; How to produce advertising that sells; Jobs in advertising - and how to get them; How to run an advertising agency; How to get clients; Open letter to a client in search of an agency; Wanted: a renaissance in print advertising; How to make TV commercials that sell; Advertising corporations; How to advertise foreign travel; The secrets of success in business-to-business advertising; Direct mail, my first love and secret weapon; Advertising for good causes; Competing with Procter & Gamble; 18 Miracles of research; What little I know about marketing; Is America still top nation?; Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach; What's wrong with advertising?; I predict 13 changes; Reading list; Index.Ogilvy on Advertising von David Ogilvy Ogilvy über Werbung Verlagsort London Sprache englisch Masse 187 x 247 mm Sales Wirtschaft BWL Vertrieb Absatzwirtschaft Betriebswirtschaft Management Marketing Vertrieb ISBN-10 1-85375-615-6 / 1853756156 ISBN-13 978-1-85375-615-3 / 9781853756153 ISBN: 1853756156. Gewicht/weight: 2000 gr.

Keywords: New edition of this classic work on advertising, written by one of the world's leading ad-men. Previously published by Pan. 200 illustrations. Simply put; David Ogilvy is a genius. This is bar none the greatest book ever written on the subject of Advertis