Author: Gould, Douglas P.:
Title: Marketing For Profit.
Description: New York, Reinhold Publishing Corporation, 1961 Reinhold Management Science Series, H/B blue cloth bds, VG, gilt lettering to upper bd and spine, contents fine and tight. Chapters include: The Essential Marketing Functions; Inter-Industry Competition; The Language of Profit; The Mechanics of Profit; Marketing Controls; Pricing Policy; Reactivation of Dormant Products; Planning of a Product LIne; Gearing Advertising to Profits etc...

Keywords: marketin advertising non-fiction functions competition inter-industry controls sales volume techinques pricing product lines salesmen creative