Author: McIver, Colin Gordon C Wilson (Ed. of 2nd Edition):
Title: Marketing.
Description: London, Business Publications Limited, 1966 Second Edition, hard cover b/w patterned cloth bds, black spine with gilt lettering, Good+ a little scuffing in places, unclipped dust jacket, a little chipping at spine tips and a few small closed tears at top edges, contents clean and tight, small 'Received' stamp to ffep, pp187.

Keywords: marketing business meaning scope analysing product selling advertising agency organisation company contacts company costs marketer consumer distribution statistics sales force trade overseas


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