Author: SCHULTZ, DON E
Title: The New Marketing Paradigm: Integrated Marketing Communications
Description: McGraw-Hill. 1995. (ISBN: 9780844234526). Paperback, 9 x 6 x 0.6 inches. Paperback - 1995 - condition good - used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, exlibrary books sold, signed copies, non-fiction books delivered world wide. Isbn 0-8442-3452-4, 0844234524. Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer. Book Info The most important book on marketing you will ever read. Key to success of marketing companies, and the most serious challenge for advertising agencies in the 1990's can be found within. Paper. DLC: Communication in marketing. Used: Acceptable.

Keywords: 9780844234526


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