Author: MIDDLETON, VICTOR T C
Title: Marketing in Travel and Tourism
Description: Butterworth-Heinemann. 2001. (ISBN: 9780750644716). Paperback, 9.6 x 7.4 x 1 inches. Third Edition. Paperback - good - 2001 - condition - used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, exlibrary books sold, signed copies, non-fiction books delivered world wide. Isbn 0-7506-4471-0, 0750644710. "Marketing theory is an evolving body of knowledge, as much art as science, repaying continuous re-evaluation. Above all it is a learning process that daily redefines the leading edge of business practice. This book reflects that re-evaluation process and I am pleased to commend it to readers." "Students, lecturers and practitioners alike will welcome the 3rd edition of this classic text. The authors explain the complexities of travel and tourism marketing lucidly and in the context of a logical and effective structure. Each edition gets better. I highly recommend it." "A welcome third edition of this highly readable and hugely informative text that constitutes a "classic" treatment of the subject area." "The extensively revised third edition of the popular Marketing in Travel and Tourism furnishes both the foundation and the superstructure for tourism marketers. Readers will benefit from this refreshingly current approach to successfully navigating the stormy seas that characterize the world of tourism in the opening years of the 21st century." "Its structured approach, readability and practical emphasis ensures that neither practitioners nor students will be patronised or disappointed. With its comprehensive and insightful coverage the book is an indispensable reference for anyone involved in the marketing of travel and tourism." "Highly relevant to the industry in the new century, the book systematizes the fast growing body of marketing knowledge within this vast field in a clear and convincing way..It demonstrates an eminent insight into the crucial aspects of travel and tourism, covering the characteristics of both larger companies and micro-businesses. " "In particular this 3rd edition addresses the critically important impact of information communications technology on the marketing of travel and tourism. As always, a fresh approach to the subject. The epilogue offers much thought provoking information - a "must read" for scholars of the subject." 'The book is a much-needed contribution.' Annals of Tourism Research 'The seasoned travel marketing executive will find new insights in the book, as well as the distinctive requirements of marketing a tourist destination, attraction, hotel, airline or tour package.' Journal of Travel Research 'Marketing in Travel and Tourism puts all past and present offerings on the same subject in the shade and will surely become the classic work of reference for the next decade.'. Used: Acceptable.

Keywords: 9780750644716


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