Author: BONOMA, THOMAS V.
Title: The Marketing Edge
Description: Macmillan USA. 1985. (ISBN: 9780029042007). Hardcover, 21.2 x 14.8 x 3.6 cm. Hardback no D/J in good condition. Black cover gold lettering. Sets down practical guidelines for marketing managers to follow in order to implement their theories and strategies in the real business world and thereby achieve top performance. ISBN 0-02-904200-3 0029042003. Used: Acceptable.

Keywords: 9780029042007


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