Author: HAHN, FRED E.
Title: Do-It-Yourself Advertising and Promotion
Description: Wiley, John & Sons. 1997. (ISBN: 9780471154433). Paperback. Paperback in average to good condition, rear cover has one crease and some shelf ware to edge of pages. This comprehensive guide gives complete practical coverage of today's major forms of advertising, including the Internet, desktop publishing, and broadcast fax technology. Accessible and easy-to-follow, this book explains each method step-by-step to develop effective print advertisements, direct mail campaigns, catalogs, Internet and Web site advertising, telemarketing projects, audiovisual materials, convention and trade show promotions, publicity tools and techniques, and more. In addition to the conventional paper-based methods and techniques from the 1st edition, Fred Hahn now covers the growing field of Internet advertising and promotion, as well as modern desktop publishing methods. Used: Acceptable.

Keywords: 9780471154433


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