Author: MCCARTHY, SHAWN P.
Title: The Art of . Combat : Ancient Wisdom for the New Economy
Description: John Wiley & Sons Inc, 2001. First Edition. Hard Cover. 238 pages: 7.5 x 8.75 in.: 1.8: KB#006821: Dustjacket now protected by a new Brodart Mylar Cover. BRAND NEW. Scarce, Out Of Print, Book. Boards and pages are clean, unmarked, bright, tightly bound and sharp cornered. "A tactical field guide to the landscape of the e-business world. The Art of .Combat examines the internal workings of both the high-tech world and the Internet business development process, providing a blueprint for navigating the complex terrain. General Sun Tzu's The Art of War for the e-business world, this handbook expands to cover things like developing online logistics to win battles, preparing long-term strategy and discovering the new goal of frictionless commerce - leveraging the Internet to squeeze out inefficiencies. Required reading for everyone making their way in the e-business world, this book is laced with tactics and real examples of strategy in action. Learn how to appraise a looming e-commerce battle through the factors of politics, climate, terrain, commander, doctrine, and vision. Irritate your opponents and find their weak points (Scott McNealy of Sun Microsystems employed this tactic in his dealings with Hewlett-Packard) .". New in New Dust Jacket .

Keywords: Business Internet Warfare Competition Strategy Business & Economics: : General Computers: : General