Author: FIELD Eric
Title: Advertising. The Forgotten Years. SIGNED PRESENTATION COPY
Description: Ernest Benn,, [1959]. 8vo., First Edition, with frontispiece, with illustrations and facsimiles in the text; original red cloth, gilt back, a near fine copy in unclipped dustwrapper, the latter lightly age-soiled and with a few small nicks. A PRESENTATION COPY FROM THE AUTHOR WITH HIS SIGNED HOLOGRAPH INSCRIPTION ON FRONT FREE ENDPAPER. A brief history of the trade in the first quarter of the twentieth century. Includes many specimen ads (including 'Your Country needs…') and contemporary type founts. SCARCE, ESPECIALLY IN THIS CONDITION.

Keywords: political economy, advertising, marketing, typefaces, advsertisements, eric field, advertising agencies, e. field, political economy, advertising


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