Author: ETTIN, ERWIN D. (EDITOR)
Title: Philip Morris 1953 Football Schedule 1953 College and Professional Schedules - Statistics - Features - Information Guide
Description: New York, NY: The Woodrow Press, Inc, 1953. 1st Edition; 1st Printing. Stapled wraps. B&W Illustrations; This is a small format booklet (approx. 5" x 3") with illustrated covers and a stapled spine. The booklet is in Very Good- condition and was issued without a dust jacket. The booklet covers have some finger wear and light wrinkling. The covers have some light fading. The text pages are generally clean and bright, but there is some light underlining on two facing pages for the 1952 All American page. "From 1933 to 1974, when he retired to sail and golf, Roventini, or “little Johnny, ” was a living trademark for Philip Morris cigarettes. He appeared throughout the country in person, on billboards, in magazines and on radio and television dressed in his signature red usher’s jacket, striped trousers, black pillbox hat and white gloves. He made his famous call more than 1 million times, intoning it officially for the last time in 1974 to open the company’s operations center in Richmond, Va. Johnny’s well-known uniform, inspired by a 1919 poster of a bellboy, is now in the American Ad Museum in Portland, Ore. The stand-up collar of the jacket became a fashion classic that endures today, known in design circles as a “Johnny collar. ”Born to Italian immigrant parents, Roventini got a job as a bellboy at the Hotel New Yorker and earned minor fame when the hotel put his picture on postcards. He was identified as “the smallest bellboy in the world. ”When advertising agency president Milton Biow came up with the idea of having his cigarette paged as if it were a man, he stopped by New York’s Commodore Hotel and asked for the best bellhop in town. He was sent to the Hotel New Yorker and spied Johnny. Biow gave him a dollar and told the naive youth to page Mr. Philip Morris." (from the Los Angeles times death notices for Dec. 3, 1998). Very Good- .
Keywords: Sports Football Erwin D. Ettin Football Schedules Philip Morris Cigarettes
See more books from our catalog: Sports
Title: Philip Morris 1953 Football Schedule 1953 College and Professional Schedules - Statistics - Features - Information Guide
Description: New York, NY: The Woodrow Press, Inc, 1953. 1st Edition; 1st Printing. Stapled wraps. B&W Illustrations; This is a small format booklet (approx. 5" x 3") with illustrated covers and a stapled spine. The booklet is in Very Good- condition and was issued without a dust jacket. The booklet covers have some finger wear and light wrinkling. The covers have some light fading. The text pages are generally clean and bright, but there is some light underlining on two facing pages for the 1952 All American page. "From 1933 to 1974, when he retired to sail and golf, Roventini, or “little Johnny, ” was a living trademark for Philip Morris cigarettes. He appeared throughout the country in person, on billboards, in magazines and on radio and television dressed in his signature red usher’s jacket, striped trousers, black pillbox hat and white gloves. He made his famous call more than 1 million times, intoning it officially for the last time in 1974 to open the company’s operations center in Richmond, Va. Johnny’s well-known uniform, inspired by a 1919 poster of a bellboy, is now in the American Ad Museum in Portland, Ore. The stand-up collar of the jacket became a fashion classic that endures today, known in design circles as a “Johnny collar. ”Born to Italian immigrant parents, Roventini got a job as a bellboy at the Hotel New Yorker and earned minor fame when the hotel put his picture on postcards. He was identified as “the smallest bellboy in the world. ”When advertising agency president Milton Biow came up with the idea of having his cigarette paged as if it were a man, he stopped by New York’s Commodore Hotel and asked for the best bellhop in town. He was sent to the Hotel New Yorker and spied Johnny. Biow gave him a dollar and told the naive youth to page Mr. Philip Morris." (from the Los Angeles times death notices for Dec. 3, 1998). Very Good- .
Keywords: Sports Football Erwin D. Ettin Football Schedules Philip Morris Cigarettes
Price: US$ 25.00 Seller: S. Howlett-West Books
- Book number: 50136
- Book number: 50136
See more books from our catalog: Sports