Author: SLOAN, JR. , ALFRED P.
Title: The Philosophy of Customer Research
Description: Detroit, MI: General Motors Corp, 1933. 1st Edition; 1st Printing. Stapled wraps. B&W Illustrations; This is a trade sized booklet with cardstock covers and a stapled spine. The booklet is in Very Good+ condition and was issued without a dust jacket. The spine ends and corners of the book covers have some beginning bumping and rubbing. The text pages are clean and bright. This booklet gives a general outline of Sloan's novel philosophy regarding customer service - a philosophy that ended up changing the balance between General Motors and Ford Motor Company -- putting GM on top for sales in the 1930's. Sloan's idea of car ownership being a statement of worth personal worth, and not just an item of utilty. Sloan was also responsible for putting together different lines of cars (Buick, Oldsmobile, and Cadillac) for different personal finances and tastes.. Very Good+ .

Keywords: Business Alfred P. Sloan Jr. Customer Research General Motors Ford Automobiles Automobile Tastes Philosophy


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