Author: PROCTER & GAMBLE CO. Title: New Cooking Suggestions
Description: Cincinnati, OH: Procter & Gamble Co, 1928. Booklet. B&W Illustrations; This a thin, trade sized booklet with illustrated cardstock covers and a stapled spine. The booklet is in Very Good+ condition and was issued without a dust jacket. The booklet and its contents are in mostly clean, bright condition. The text pages are clean and bright. "The new century also saw the introduction of another well-known P&G product: Crisco shortening. Because candle sales had fallen, the company had a huge supply of cottonseed oil, an ingredient used in candlemaking. In 1911, they found another use for it by creating a vegetable-based shortening for cooking and baking. At the time, most people used lard or animal fat to cook with. Crisco gave buyers a healthier choice than lard. It was also a less expensive substitute for butter, which was very pricey at the time. In addition, the company found a terrific way to market Crisco: through free cookbooks that featured the product in a variety of recipes" (EncyclopediaCom). Very Good+ .
Keywords: Cook Books Procter & Gamble Co. Baking Recipes Crisco Lard
Price: US$ 20.00 Seller: S. Howlett-West Books
- Book number: 45685
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