Author: GENERAL MOTORS
Title: Pontiac General Motors' Second Lowest-Priced Car
Description: Detroit, MI: General Motors Corp, 1939. Other. Color Illustrations; This is a small format booklet (4" x7" approx. ) The booklet is in Very Good condition and was issued without a dust jacket. The booklet has illustrated self covers and a stapled spine. Thefront cover of the booklet has a light vertical crease. There is a small hole through the top spine corner of the booklet (to be displayed at the dealership). The text pages are clean and bright. "Both of the bodies Pontiac introduced for 1939 were new. So was its strategy, in response to dreadful sales in 1938 that failed to reach 100,000 units, to enter the low-priced field. It thus introduced the Quality Six line, basically grafting Pontiac frontal sheetmetal onto a Chevrolet body. The same frontal treatment was applied to the two bigger Pontiacs, the De Luxe Six and De Luxe Eight, both of which shared their new bodies with Buick, Oldsmobile and La Salle. It was a good move, as 1939 production jumped to more than 140,000.The look is distinctive and evolutionary. For the first time, the prow-shaped Pontiac grille was augmented by catwalks on either side. The main, wraparound side grille was made, persuasively, into a more thoroughly streamlined work of sculpture. Not that it already wasn't, because the 1938 models had horizontal louvers so pronounced and deeply set that they almost qualified as shelves. For 1939, much thinner horizontal chromed bars were combined in four equidistant groups of three each, split by a plain sheetmetal panel. The front grille's forward midpoint was a vertical bright streak, which continued upward to sweep over the hood and backward toward the windshield." (from Hemmings). Very Good .
Keywords: Transportation General Motors Pontiac Pontiac De Lux 115 Six
See more books from our catalog: Transportation
Title: Pontiac General Motors' Second Lowest-Priced Car
Description: Detroit, MI: General Motors Corp, 1939. Other. Color Illustrations; This is a small format booklet (4" x7" approx. ) The booklet is in Very Good condition and was issued without a dust jacket. The booklet has illustrated self covers and a stapled spine. Thefront cover of the booklet has a light vertical crease. There is a small hole through the top spine corner of the booklet (to be displayed at the dealership). The text pages are clean and bright. "Both of the bodies Pontiac introduced for 1939 were new. So was its strategy, in response to dreadful sales in 1938 that failed to reach 100,000 units, to enter the low-priced field. It thus introduced the Quality Six line, basically grafting Pontiac frontal sheetmetal onto a Chevrolet body. The same frontal treatment was applied to the two bigger Pontiacs, the De Luxe Six and De Luxe Eight, both of which shared their new bodies with Buick, Oldsmobile and La Salle. It was a good move, as 1939 production jumped to more than 140,000.The look is distinctive and evolutionary. For the first time, the prow-shaped Pontiac grille was augmented by catwalks on either side. The main, wraparound side grille was made, persuasively, into a more thoroughly streamlined work of sculpture. Not that it already wasn't, because the 1938 models had horizontal louvers so pronounced and deeply set that they almost qualified as shelves. For 1939, much thinner horizontal chromed bars were combined in four equidistant groups of three each, split by a plain sheetmetal panel. The front grille's forward midpoint was a vertical bright streak, which continued upward to sweep over the hood and backward toward the windshield." (from Hemmings). Very Good .
Keywords: Transportation General Motors Pontiac Pontiac De Lux 115 Six
Price: US$ 15.00 Seller: S. Howlett-West Books
- Book number: 41067
- Book number: 41067
See more books from our catalog: Transportation