Author: EPHEMERA [AVIATION] [LESTER D. GARDNER][ADVERTISING]
Title: Advertising for Aviation and Aircraft Journal 1921 - a Letter Dated April 21, 1921, with Two Off-Print Excerpts from the Magazine Aviation and Aircraft Journal
Description: New York: Aviation and Aircraft Journal, 1921. Ephemera. Included in the envelope (envelope letterhead is from the Gardner-Moffat Co, Inc. ) is a duplicated letter from Major Lester D. Gardner the president of the journal advertising the new journal, with price incentives and information on editors and contributors. Also included are two off-print articles from the new Journal: entitled: What $598,090,781 Bought in War Aviation, and, Cost of War Aviation Only $598,090,781. "Lester D. Gardner, who would become known as one of aviation’s elder statesmen, concluded both needs could be met at once. He elected to publish Aviation and Aeronautical Engineering, a journal of technical record that would adhere to rigorous standards of scholarship. Gardner was well placed to do this. He had taken a degree in engineering administration from the Massachusetts Institute of Technology in 1898 and had studied administrative law for a year at Columbia University in 1900. He possessed valuable connections in business, government and the military and counted among his friends some of the best aeronautical minds in the country. Glenn Luther Martin, who was to become one of the country’s leading aviation industrialists, had urged Gardner to found an aeronautical engineering journal. For many years, Martin would back the magazine with steady advertising support. Grover Loening, who had been the first U. S. Army aeronautical engineer and would found a famous airplane company, advised Gardner on policy and would be largely responsible for the editorial course the magazine was to follow in its formative years. Together with A. Roy Knabenshue, the pioneer balloonist, Gardner had persuaded Orville Wright to rescue the Ood-damaged, 1903 Kitty Hawk airplane from storage in Dayton, Ohio. It went on public display for the first time in 1916 at MIT's new facilities in Cambridge, only weeks before publication of the first issue of Aviation and Aeronautical Engineering." (from Aviation Week network website). Very Good+ .

Keywords: Aeronautics / Astronautics Ephemera Aviaton Lester D. Gardner Aviation Journals World War I Aeronautics / Astronautics


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