Author: Mühlfeld-Kerstan, Katrin:
Title: Strategic shifts between business types : a transaction cost theory-based approach supported by dyad simulation. Gabler Edition Wissenschaft : Business-to-Business-Marketing.
Description: Wiesbaden : Dt. Univ.-Verl. 2004. 1st ed. XVIII, 320 S. : Ill. Paperback Ex.-Libr., Good condition. Free shipping within Germany. Shipping costs to EU-countries: 9.50 EUR, to non-EU-countries: 15.00 EUR.

Keywords: Investitionsgütermarketing ; Business-to-Business-Marketing ; Differenzierungsstrategie ; Netzeffekt ; Transaktionskostenansatz, Management ISBN: 9783824479894


See more books from our catalog: Ökonomie-Betriebswirtschaft-Marketing