Author: ROBINSON, JEFFREY
Title: The Manipulators - a Conspiracy to Make Us Buy
Description: London, Simon and Schuster. 1998, First Edition. (ISBN: 0684817675). Hard Cover, 8vo - over 7¾" - 9¾" tall. A Fine unmarked copy with Fine price clipped dustjacket. 310 pages. First edition, first printing. The author picks up from where Vance Packard, the author of The Hidden Persuaders, left off, to explore the multi billion pound global business of advertising. He unveils the new sciences that are being devloped to turn the ads we see into magic bullets which can penetrate our defences, how modern retailers are following hot on the advertisers' heels with their own sleight-of-hand to snap off any lingering resistance to buy, how we unknowingly contribute to our own commercial seduction, how the worst is yet to come, as the internet and television combine to create a monster whose sole function will be to pick us off, one by one, and make us buy. An incisive and ultimately disturbing investigation of the way advertising has shaped our world today. NOT EX LIB 12. Fine/Fine.

Keywords: Power of Advertising, Advertising Methods 0684817675


See more books from our catalog: Business / Management