Author: THALER, LINDA KAPLAN AND KOVAL, ROBIN
Title: Bang! - Getting Your Message Heard in a Noisy World
Description: New York, Currency Doubleday. 2003, First Edition. (ISBN: 0385508166). Hard Cover, 8vo - over 7¾" - 9¾" tall. SIGNED BY BOTH AUTHORS with dedication to front endpaper. A near Fine unmarked copy with near Fine complete dustjacket. The authors are the founders of the fastest growing advertising agency in America and explain how to ignite the kind of marketing that will capture customers' attention. Presenting an arsenal of 'big bang' ideas, they interweave entertaining recollections about their successes and failures, as well as those of other companies and provide insight into how to capture just the right idea or phrase that will shape or sustain a marketing presence. B2A. Near Fine/Near Fine. Signed by Author.

Keywords: Advertising, Marketing 0385508166


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