Author: MYERS, GERRY
Title: Targeting the New Professional Woman - How to Market and Sell to Today's 57 Million Working Women
Description: Chicago, Probus Publishing. 1994, First Edition. (ISBN: 1557385491). Hard Cover, 8vo - over 7¾" - 9¾" tall. First Edition, First Printing. A Fine copy apart from 3 pages which have small ticks in the margin else unmarked with Fine complete dustjacket. The author is president of the Dallas based Myers Group and is an expert in marketing and selling to women, she manages day to day operations of the firm and has an MBA in marketing and 12 years in the advertising and public relations fields. More than one third of all business travellers, 50% of all accountants, 40% of law school graduates and 36% of medical school graduates are women and form a largely untapped market of more than 57 million working women, including 6 million entrepreneurs. The book addresses the problems many industries are facing and explains how to eliminate them and provides an effective tool for business professionals who want to keep abreast of women consumers. 12. Near Fine/Fine.

Keywords: Marketing, Myers Group, Female Consumers 1557385491


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