Author: MELCHER Daniel - Nancy LARRICK :
Title: Printing and Promotion Handbook. How to plan, produce, and use printing, advertising, and direct mail. SECOND EDITION.
Description: .: New York, McGraw-Hill, 1956, in-8°, 438 pp, red publisher's canvas. Compiled as a dictionary. The state of affairs in publishing and printing in the middle of the 20th century. .

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