Author: McLaughlin, Edward
Title: Decision Criteria for New Product Acceptance and Success the Role of Trade Buyers
Description: New York: Quorum Books, 1991. First Edition. Hardcover. ISBN: 0899305253. Good in Very Good dust jacket; Highlighting, underling and notes inside. DJ is worn at edges; B&W Illustrations; 189 pages.

Keywords: 0899305253 Business Buying Mclaughlin, Edward 1st Edition


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