Author: ZEISS [JENA] OPTICS -
Title: Zeiss Perivist vollsicht Brillen. Den Augen zum Wohle, Dem Antlitz zur Zier. [Ein neuer Stil in Brillen. Title on front wrapper]. Orig. edn.
Description: S.L.[Jena], Zeiss Jena, s.d. [circa], 1960. sm. 8°. Orig. wraps., stapled. Subtitle in relief in gilt on front wrapper, with comany's logo, also in relief, in upper left corner of front wrapper. 20pp. of text in german, incl. 6 full-p. photo-plates (recto/verso, tog. 12 ills.), with rather extensive captions at tails, many text-ills. depict. details of frames, company's logo in lower left corner of ti.-p. [Zeiss Jena, Opto 300/III]. SCAN AVAILABLE UPON REQUEST. A lavishly illustrated promotional piece by Carl Zeiss Jena, lavishly illustrated with their lates fashionable glasses for females and males, incl. ills. depict. the construction of frames. Very fine copy.

Keywords: carl zeiss jena optics glasses fashion female male brillen frames advertising promotion publicity reklam reclame