Author: The Sunday Times. (Ed. Ken Wilshere-Preston & Erina Botha).
Title: The Encyclopedia of Brands & Branding in South Africa. Millenium Edition.
Description: Sunday Times with Affinity Advertising, & Association of Marketers, & Institute of Marketing Management). 1999. Printed red boards. 413pp illustrated colour photos. 255mm x 230mm x 35mm. 2.8kg. Boards VG condition, contents unmarked. no dustwrapper. ISBN: 9780958396158 With many articles on various aspect of the matter and many leading South African brands displayed (probably on a subsciption basis). Also covers the Loerie Awards, has a listing of 10700 brands, and much more.

Keywords: advertising marketing african south african southern


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