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Title: MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
Description: Riverside, NJ, Simon & Schuster. 1991. (ISBN: 0029001013) Hardcover with dust jacket, 8vo - over 7¾ - 9¾Tall. Book, In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. This book has 299 pages and is illustrated. As New/As New.

Keywords: 0029001013

Price: US$ 31.50 Seller: Folded Corner Books
- Book number: 008708

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