Author: Ritzer, George
Title: The McDonaldization Of Society - An Investigation Into The Changing Character Of Contemporary Social Life
Description: Pine Forge Press, 1996, revised edition. Paperback, F. xxii+265pp, index, a fine copy. Paperback , no dustjacket. ISBN: 0803990774 ¶ Detailed & groundbreaking study of the Social Changes being felt in America & ultimately the rest of the World where society is rationalized towards a society concerned with efficiency and formalized social control.

Keywords: ISBN 0803990774, sociology, rationalization, culture, cultural studies 0803990774