Author: Sculley, John & Byrne, John A
Title: Odyssey - Pepsi To Apple
Description: Collins, 1987, 1st UK edition. Cloth, dj, VG/VG. xiv+450pp, index, edges rubbed & dustjacket bumped to the head & tail of the spine, rear panel of the dustjaket a little scuffed, a good reading copy. Hardback with dustjacket. ISBN: 0002179946 ¶ Biography of American businessman John Sculley who gained fame as President of soft drinks manufacturer PepsiCo ( where he introduced the 'Pepsi Challenge' ) and CEO of Apple where he increased sales exponentiallyand made Apple the brand it is today, but was forced out as margins shrank.

Keywords: ISBN 0002179946, marketing, pepsi, apple, biography, computing 0002179946